Success Story


Partner —
Industry —
Medical technology

Stryker is a Fortune 500 company and one of the world’s leading providers of medical technology.

Stryker’s success is founded on over 75 years of innovation in delivering products and services to make health care better for patients and care givers.

CMAX Advisory is proud to have worked with Stryker since 2011 on a range of regulatory and legislative issues and cross-sector stakeholder engagement.


  • Government relations
  • Regulatory and legislative affairs
  • Stakeholder engagement
  • Strategy development
  • Campaign management
  • Media engagement
  • Partnership engagement
  • Tender development


In July 2019, CMAX Advisory coordinated the opening of the company’s fully-automated national distribution centre with NSW Parliamentary Secretary for Health on behalf of the Premier for New South Wales. This new facility allows Stryker’s life-changing devices to be shipped and used more quickly and accurately, right across Australia and into New Zealand, delivering better outcomes for patients.

In April 2018, CMAX Advisory supported the launch of Stryker’s first Mako-robotic-arm system in Queensland’s public hospitals with the Queensland Minister for Health the Hon Dr Steven Miles.

CMAX Advisory managed the global launch of the Mako-robotic-arm system , which allows surgeons to perform more accurate hip and knee replacements. Prime Minister Malcolm Turnbull officially launched the new technology in front of the nation’s media at Brisbane’s Holy Spirit Northside Hospital at the beginning of the 2016 Federal Election Campaign.