Success Story


Partner —
Industry —
Medical technology

Stryker is a Fortune 500 company and one of the world’s leading providers of medical technology.

Stryker’s success is founded on over 75 years of innovation in delivering products and services to make health care better for patients and care givers.

CMAX Advisory is proud to have worked with Stryker since 2011 on a range of regulatory and legislative issues and cross-sector stakeholder engagement.


  • Government relations
  • Regulatory and legislative affairs
  • Stakeholder engagement
  • Strategy development
  • Campaign management
  • Media engagement
  • Partnership engagement
  • Tender development


In April 2020, CMAX Advisory managed the Australian launch of Stryker’s Emergency Relief Beds which were rapidly deployed in response to COVID-19. CMAX Advisory coordinated a campaign on behalf of Stryker and their four local manufacturing partners (Amtek Australia, A.H.Beard, Fallshaw Castors & Wheels and Varley Group), which resulted in an announcement from Minister for Industry, Science and Technology the Hon Karen Andrews MP. Stryker’s Emergency Relief Beds were covered in national print and TV media and widely reported in industry publications.

In July 2019, CMAX Advisory coordinated the opening of the company’s fully-automated national distribution centre with NSW Parliamentary Secretary for Health on behalf of the Premier for New South Wales. This new facility allows Stryker’s life-changing devices to be shipped and used more quickly and accurately, right across Australia and into New Zealand, delivering better outcomes for patients.

In April 2018, CMAX Advisory supported the launch of Stryker’s first Mako-robotic-arm system in Queensland’s public hospitals with the Queensland Minister for Health the Hon Dr Steven Miles.

CMAX Advisory managed the global launch of the Mako-robotic-arm system , which allows surgeons to perform more accurate hip and knee replacements. Then-Prime Minister Malcolm Turnbull officially launched the new technology in front of the nation’s media at Brisbane’s Holy Spirit Northside Hospital at the beginning of the 2016 Federal Election Campaign.