We’re all in, all the time.We’re disrupters who deliver excellence.We’re partners for positive change.

CMAX Advisory is a full-service, strategic communications, bipartisan government relations and corporate strategy firm.


We’re big-picture thinkers driven by strategy, operating at the intersection of government, politics, public affairs, media and business. At the heart of our success is an uncompromising commitment to understand, shape and deliver our clients’ strategic objectives.

Every day we support our clients to navigate Australia’s political and media landscapes, engage effectively with stakeholders, identify and capture key business opportunities, manage reputation and mitigate corporate risks.

We help our clients build businesses that resonate with key stakeholders and communities, foster and leverage partnerships, and secure commercial opportunities that deliver international growth.

The collective experience of our team is a distinguishing feature of our firm. Our people have worked at the highest levels of government and business internationally, across sectors ranging from defence and national security, health and medical technology, agriculture, to fintech and renewable energy solutions.

What We Do


We resolve complex communications challenges by developing strategies that speak to the hearts and minds of the audiences we target.


We have the expertise and bipartisan relationships to assist our clients in effectively engaging policy and decision makers at all levels.


We develop corporate strategies to support our clients’ international growth, change management and brand development.

Who We Are

We’re in,
all the time

We’re passionate about the work we do and are constantly striving to develop the most effective solutions to deliver the best results for our clients.

We’re disruptors
who deliver excellence

We foster a corporate culture that encourages our people to challenge assumptions in order to develop and execute innovative strategies for our partners.

We’re partners
for positive change

Our people have firmly held commitments to social responsibility and seek to do work that contributes to a better world.


Chief Strategist joins AmCham defence committee

CMAX Advisory’s Chief Strategist and Chief Operating Officer, Tyson Sara, has been appointed to the American Chamber of Commerce in Australia’s Defence and National Security Committee. Tyson will join leading industry executives on the committee, where he will contribute to policy positions on issues of strategic importance to the Australia-US Alliance using his many years of experience in defence, international affairs and the Australian public service.


International SOS to support Covid-19 vaccine delivery

Congratulations to our client partner International SOS, who have been appointed to support the delivery of Australia’s Covid-19 vaccination program. International SOS joins a panel of four companies who will be called upon to provide a vaccine workforce to supplement the existing immunisation workforce for specific populations. This is an enormous achievement and a credit to International SOS’s extensive experience delivering large-scale vaccine programs in challenging environments around the world.


Morrison Government acquires EOS Defence Systems capability

On 2 July 2020, Prime Minister The Hon Scott Morrison MP and Minister for Defence Industry The Hon Melissa Price MP announced that the Morrison Government will acquire 251 remote weapon systems from EOS Defence Systems for use on the Australian Army Bushmaster and Hawkei Protected Mobility Vehicles.

CMAX Advisory is pleased to congratulate EOS Defence Systems on this acquisition, which secures the work and jobs of 146 Australian businesses in its supply chain.

Read Prime Minister Morrison's announcement transcript here
Read Prime Minister Morrison's announcement transcript here

Our Partners