Success Story

The Hands of Rescue Foundation

Partner —
The Hands of Rescue Foundation
Industry —
Maternal health; International aid

Since 2013, CMAX Advisory has proudly partnered with Dr Barry Kirby AO and his maternal health charity, The Hands of Rescue (THOR) Foundation.

THOR’s primary focus is on achieving safe motherhood for the women of Papua New Guinea, but also extends to promoting gender equality, ending violence against women and girls, and improving access to family planning education programs.

CMAX Advisory proudly supports THOR as a philanthropic partner. Through our corporate responsibility program, we offer in-kind services to organisations making an honourable, valuable impact in our community.


  • Advocacy
  • Government relations
  • Fundraising
  • Grant development
  • Media management
  • Digital engagement
  • Brand development
  • Short-film production


CMAX Advisory has facilitated a range of national and international media and public relations opportunities including a televised National Press Club address by Dr Barry Kirby AO; a feature story on ABC’s Foreign Correspondent; a Weekend Australian feature article; and radio and newspaper coverage in numerous local and international media. We also develop and implement digital fundraising and social media campaigns for THOR to drive engagement and raise awareness of their incredible initiative.

We have assisted THOR to develop several private and government grant applications, which has resulted in significant funding through the Department of Foreign Affairs and Trade’s Direct Aid Program.

In 2018, Dr Barry Kirby was made an Officer of the Order of Australia in recognition of his distinguished service through the development and delivery of maternal health medical assistance programs in PNG.

Learn more about THOR

THOR’s ‘Baby Bundle’ initiative has resulted in an 80 per cent increase in expectant mothers visiting one of THOR’s outreach clinics for a supervised birth.

You can contribute to Dr Barry Kirby’s mission by purchasing a ‘Baby Bundle’ for just A$35, or learn more about his lifesaving work at